Grappling with today’s Buyer’s Journey is Key to Winning in B2B Marketing - Interview with Mark Donnigan

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

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Grappling with today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Virtual CMO Mark Donnigan

By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's fast-paced organization world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has t

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Startup Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also other truths about modern-day B2B advertising and marketing. We review exactly how the purchasing trip is now completely fragmented and also the way that area building can aid marketing professionals retake control of t

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