In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit
Grappling with today’s Buyer’s Journey is Crucial to Winning in B2B Marketing - Virtual CMO Mark Donnigan
By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's fast-paced organization world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has t
Marketing for the Modern B2B Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Marketing for Business to Business Selling and the Buyer’s Journey - Mark Donnigan
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the
Startup Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also other truths about modern-day B2B advertising and marketing. We review exactly how the purchasing trip is now completely fragmented and also the way that area building can aid marketing professionals retake control of t